improve your glassdoor RATING!
Glassdoor ranks as the #2 site for job searches in the U.S. But your company’s rating on Glassdoor isn’t just about attracting top candidates. The Journal of Corporate Finance found that boosting employee satisfaction by even one Glassdoor point increases a company’s market value by approximately 8%. Our 5-step plan can help your company improve its Glassdoor rating and reviews!
improve your glassdoor RATING!
Glassdoor ranks as the #2 site for job searches in the U.S. But your company’s rating on Glassdoor isn’t just about attracting top candidates. The Journal of Corporate Finance found that boosting employee satisfaction by even one Glassdoor point increases a company’s market value by approximately 8%. Our 5-step plan can help your company improve its Glassdoor rating and reviews!
Improve your Glassdoor Rating through a 5-step plan
Improve your Glassdoor Rating through a 5-step plan
Improve your Glassdoor Rating through a 5-step plan
1. Develop a Solid Employee Value Proposition (EVP)
Why should an employee work for you?
Companies that have a well-defined EVP also receive the highest Glassdoor ratings and reviews. The EVP defines what your company has to offer to those who choose to work for the company. Pay and benefits (the “rewards”) are a top enticement, but rewards are only part of an EVP – and not always the most important part. Well-developed EVPs include the five components that drive employee satisfaction and impact Glassdoor ratings and reviews. Develop your EVP and then build an employer branding strategy from it.
2. Measure and Manage Your Culture for Greater Glassdoor Ratings
How are you doing against your objectives?
Developing an EVP and employer branding strategy helps define what is important to the company and its employees. But you need to measure progress against your objectives to know if you are achieving the intended results. Glassdoor ratings can help serve as a key measurement tool, but you also want to incorporate other culture management tools, including pulse surveys, employee Net Promoter scores, and exit and stay interviews. Tools such as The Predictive Index also can be used for comprehensive annual employee engagement surveys.
3. Actively Manage Your Profile for Higher Glassdoor Ratings
Do you have a company page on Glassdoor?
Of the more than 700,000 companies that have Glassdoor reviews, only 36,000 have a company page. Moreover, only 6,200 are clients. When you become a Glassdoor client, your company can add extras, including video and a company profile. Actively managing your Glassdoor page is a great way to market your employer brand. Once your profile is established, be sure to monitor activity and respond to Glassdoor reviews as needed. Research shows that 79% of Glassdoor users are more likely to apply for a job if the employer actively manages its employer brand.
4. Find and Hire The Right Employees for the Job and the Team
Be Intentional with Job Descriptions
A well-written job posting by a company that also has high Glassdoor ratings can be very attractive to job applicants. But are you attracting the right candidates? It is important to clearly articulate the attributes and skills that a candidate should possess in order to be successful in the role. Some candidates may prefer a role with limited structure, while others are better suited for a more structured role. Companies can use tools, such as The Predictive Index, to identify behavioral factors that are critical to a role and evaluate job applicants against those factors. Being intentional with job descriptions will help you land better candidates, which will result in increased employee engagement and higher Glassdoor ratings.
5. Maintain High Glassdoor Ratings by Responding to Feedback
Have a plan to deal with negative feedback
All companies receive negative Glassdoor reviews. Employees go through a range of “ups and downs” in their work and personal lives, so some negative reviews are to be expected. The good news is that most Glassdoor users read at least seven reviews before forming an opinion of a company. If, or when, your company receives a negative Glassdoor review, reply promptly and don’t get defensive. Responding to the review shows readers you are responsive and says a lot about your culture. Thank the reviewer for the feedback, apologize for the poor experience, and address any specific points in a constructive manner. Consider the feedback as a learning opportunity and contrast it back to the objectives of your EVP and employer brand. Adapt them as needed,