Does your company deliver a positive candidate experience for your job applicants?
I recently read a report that estimates nearly 60% of job applicants share their candidate experience with others, including network colleagues and friends. The candidate experience is a big deal to job applicants, whether or not they are chosen for the role. Therefore, word of mouth on a company’s candidate experience can also impact its overall ability to attract top talent.
In my line of work, I have seen and heard about the very good and the very bad candidate experiences. Companies that prioritize a positive candidate experience also will often excel in other areas, including employee retention and engagement. Conversely, companies that do not deliver a positive candidate experience usually have lower retention and engagement rates.
Six Places to Focus
Want to create a positive candidate experience in your hiring processes? Based on my observations, here are six places to focus:
1. Create a “frictionless” application process, make it easy for the candidate to apply
2. Incorporate technology and calendar tools to simplify the scheduling of interviews
3. Make communication a priority, provide the applicant with timely updates at all stages
4. Leverage behavioral assessments to dramatically reduce the number of interviews
5. Drop the cover letter requirement
6. Give the candidate a clear explanation of the company’s mission, culture, and values
Delivering a positive candidate experience for job applicants will yield immediate and long-term benefits for your company.
I have a passion for helping others develop their communication and leadership skills. My firm helps organizations develop their leaders, increase employee engagement, and improve teamwork for optimal results. Please feel free to reach out to me via LinkedIn or visit https://end2endwins.com if you would like to learn more about my services and workshops.
