My firm’s tagline is “We help you turn opportunities into wins.” The wording is at the heart of what I do, and it originates from my perspective that many of the problems and challenges that individuals and collective teams face in the business world are opportunities. Overcoming problems and challenges often yield tremendous growth for individuals, teams, and of course, the organization as a whole. Hence, when viewed with that lens, the problems and challenges are opportunities. We all have seen this play out first-hand in our professional lives, and I imagine this is not the first time you have heard this perspective. You may even consider such a view to being nothing more than marketing spin, rose-colored glasses, or even Pollyannaish. So, let’s dig a little deeper.
Reflecting back on some of the most significant problems and challenges that my co-workers and I faced in the past, there is a big takeaway. Overcoming those problems and challenges, particularly the ones that were the most daunting or seemed insurmountable, not only resulted in individual or organizational growth at the time but also yielded additional exponential returns into the future. Individuals gained greater soft and hard skills, which were instrumental in landing more significant roles later in their careers. The organization gained new capabilities, increased capacity, improved scalability, or developed additional fortitude. These accomplishments were game-changers or “milestone moments,” but I use the term wins in the tagline for simplicity.
Need more context? My workshops on team communications include some real-world examples from my time as an executive in Corporate America, so I will share the highlights from one example here in this post. An example that has resonated with participants in prior workshops is when we pursued a massive project to overhaul and automate some of the organization’s core processes. We missed the mark on that important project, and we ultimately had to pull the plug on it mid-stream after about a year’s work. The project had failed, and we were back to square one. The team later bounced back with a newfound resiliency and incredibly delivered beyond expectations against the backdrop of having fewer financial and individual resources the second time around. As one senior executive stated, “the team propelled the organization ten years forward in one year of work.” And again, these results came after a big miss on the first attempt. The individuals and the organization gained exponential growth that continued into the future. In this example, the wins were monumental.
The “we help you” part of the tagline could be self-explanatory, but I will elaborate further. There are three essential components. “We” represents the incredible team of partners that support my services. “Help” stems from my servant-leadership style. Whether helping organizations address their opportunities or assisting individuals with career transitions, I have a passion for helping individuals, teams, and organizations achieve their objectives. I take great pride in helping and watching individuals and organizations succeed. And finally, the “you” is a reminder of who I serve. You are the customer, and my goal is to help you and your organization succeed and achieve optimal results.
So that is the making of my firm’s tagline. Granted, it may not be as catchy as something produced on Madison Avenue. But, it accurately reflects how I view business challenges and articulates my passion for helping others succeed. Future posts will provide more insight into exactly how “we help turn opportunities into wins,” but I trust this post helped give you a better understanding of the tagline.
I have a passion for helping others develop their communication and leadership skills. My firm helps organizations develop their leaders, increase employee engagement, and improve teamwork for optimal results. This FAQ can answer many of your questions about the services. Please feel free to reach out to me via LinkedIn or visit https://end2endwins.com if you would like to learn more about my services and workshops.
